India’s PC market grows 2.6% in Q1 of 2024, 3.07 million units shipped: Report

India’s traditional PC market, including desktops, notebooks, and workstations shipped 3.07 million units in Q1 of FY24, registering a year-over-year (y-o-y) growth of 2.6 per cent, according to International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker.

India’s traditional PC market, including desktops, notebooks, and workstations shipped 3.07 million units in Q1 of FY24, registering a year-over-year (y-o-y) growth of 2.6 per cent, according to International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker.

Also read:Major PC, server makers to start manufacturing this year under IT hardware PLI scheme: IT SecretaryThe desktop category grew by 10.1 per cent y-o-y and the workstation category by 2.7 per cent y-o-y. With a decrease in demand the notebook category declined by 1.7 per cent y-o-y, however, premium notebooks (>$1,000) grew by 21 per cent y-o-y. 

Consumer segmentIn Q1 of 2024, the consumer segment grew by 4.4 per cent y-o-y due to low volumes in Q1 of 2023 and some demand coming from e-tail channels during Republic Day sales in January. The commercial segment grew by 1.3 per cent y-o-y on the back of 56.9 per cent y-o-y growth in the government segment despite a decline in enterprise orders. 

“The consumer segment had a third consecutive quarter of y-o-y growth. However, the demand softened from the high double-digit growth in the previous two quarters to under 5 per cent growth. Vendors focused on clearing inventory, while a few vendors faced shipment delays leading to lower than expected sell-in,” said Bharath Shenoy, Research Manager, IDC India and South Asia. 

Top companiesIn Q1 of 2024, HP Inc. dominated the market with a 30.1 per cent share, leading in commercial (32.4 per cent) and consumer (26.9 per cent) segments. Despite this, its shipments fell by 8.8 per cent y-o-y due to reduced enterprise orders and consumer delays. Dell Technologies followed with a 17.5 per cent share, with a growth of 32.1 per cent y-o-y in commercial and 20.7 per cent y-o-y in consumer segments. Additionally, Dell shipped 155k units in the commercial desktop category, a 54 per cent y-o-y increase driven by government orders. 

According to IDC, the PC market in India is facing challenges in the commercial segment due to reduced PC procurement from the IT/ITES sector and global accounts which traditionally drive significant volumes. 

Also read:Holoware Computers enters the laptop market with the launch of 4 new productsNavkendar Singh, Associate Vice President, Devices Research, IDC Asia/Pacific, said, “The market is expected to start recovering by the end of 2024 with refresh buying from the enterprise segment. The vendors have also fast-tracked the local assembly of commercial notebooks, which will help in reducing the imports in the next few quarters.” 

(Inputs from bl intern Vidushi Nautiyal)

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