iPad Pro ad angers Apple, makes rare apology and withdraws it

Apple’s latest iPad Pro ad offended many creators and customers, and the company issued a rare public apology and said it would not air on TV as planned

Apple has issued a rare public apology after its latest iPad Pro ad offended many creators and customers. It also said it would not air on TV as planned.
The ad, which depicts musical instruments, televisions, paint cans and other creative tools all squeezed into an iPad, was mocked on social media and was unprecedented for an Apple marketing campaign.
Actor Hugh Grant said the ad promoted the destruction of the human experience.
Others said the ad did not bode well for Apple in the age of artificial intelligence and regulators looking to break up key businesses like the App Store.
Creativity is in Apple\’s DNA. It\’s extremely important to us to design products that inspire creativity around the world, Tor Myhren, the company\’s vice president of marketing communications, said in a statement to AdAge. \”Our goal has always been to celebrate the success of our users through iPad countless ways to express themselves and bring their ideas to life with iPad.
This video misses the point. We\’re sorry.
An Apple spokesman declined to comment further.
The ad remains on CEO Tim Cook\’s X account. It has been viewed more than 53 million times.

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